Phonak Cochlear Implants
Hearing & Hearing Loss


Undergoing a hearing test

A large percentage of today’s population suffer from one or other degree of hearing loss. Almost all types of hearing loss can benefit from amplification (hearing aids) and the advances in hearing aid technology the past 10 years have revolutionised people’s lives! Modern micro-chip technology, as used in all Phonak hearing aids, has been voted as one of the top 20 inventions of the century - even above cell phones.

The most important points to consider when obtaining hearing aids are:

Wearing your hearing aids
Wearing your hearing aids is extremely important since the ‘auditory nerve’ transmitting the sounds to your brain is like a muscle – you need to exercise it and keep it in ‘shape’ in order to keep the complete hearing process operating as normal. Not stimulating your hearing while you have a hearing loss will result in deteriorating hearing.

Two ears are better than one
We ‘hear’ with our brain and not our ears! Our ears transmit the information they hear to the brain. In order for our brain to effectively process all the sounds we are hearing, the brain needs input from both ears for accurate processing of the sound and to enable the understanding of the sound. Two ears are also needed for the localisation of sounds.

The Optimum Solution
There are many different types of hearing aids on the market. Points to consider before buying a hearing aid are:
  • Do I have a money-back guarantee*?
  • Are the hearing aids offered from an established supplier like Phonak?
  • Do they offer a fast, efficient and reliable after sales service?
  • Are the professionals regularly trained and updated on the latest developments in the hearing aid market?
  • Are the professionals using the latest international standards for fitting and adjusting of the hearing aids?
  • Are the professionals offering free hearing aid support after the initial purchase or do I need to pay for every visit?

The best advice
Staff at the Ear Institutes pride themselves on their professionalism and the service they offer. They strive for your complete satisfaction and in the event that you are not fully satisfied, they will give you a full refund on your hearing aid* (excluding the ear moulds / shells that were speciallyyy manufactured for you and on the hearing tests done).

*Ear Institute offers a 30-day money back guarantee on hearing aids.





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